iMAD research
Brand clarity, Web Design
I had the pleasure of working with iMAD Research, a market research company, to fine-tune their brand and update their web presence. I was able to build their existing logo into a full identity including a color palette and fonts. We then used that brand clarity to inform the design of an updated website. Their brand is now consistent across all platforms and can create a better impact on potential clients.
Before:
After:
Simplified offerings with visual icons for easier navigation and quick, digestable information.
Prioritized gathering leads at the bottom of every page. Directing those who scroll to take action. Footer offers links for re-direction and continued browsing.
Website design
Platform:
Wordpress with Elementor
integrations:
MonsterInsights, Essential Addons
maintenance:
Maintained by Eunoia Design Co. and Waypoint Studios
view live site
custom blog post graphics
Updated e-book designs
cohesive branding throughout
Much like the website and branding, these e-books already existed prior to our refresh. However, with the establishment of a new brand-guide , the previous design looked out of place. It was clear that it didn't match the newly updated aesthetic throughout the rest of the website. I was able to update the design of these e-books so they matched the new iMAD identity .
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