The Exploren Borgan brand helps make outdoor spaces more accessible by providing educational content, guides, and friendly tips to new (or experienced) adventurers. As a growing content creator, Exploren Borgen's owner, Sarah was in looking to develop a strong, consistent, and recognizable image for her business. Alluding to the educational component of her content, we built a brand that combines the personal feeling of handwritten notes with the vibrancy of a PNW summer.